What started as a glass factory in Iittala, Finland, today celebrates generations of essential objects that are made to enrich people’s everyday lives. Iitalia believe objects should be distinctive, combinable and multi-functional, with lasting design that inspires individual use and expression.
The heart of Iittala's design philosophy was formulated by design heroes, Kaj Franck and Alvar Aalto, and is testament to the quality, aesthetics and functionality of each object.
Alvar Aalto made waves in the 1930s when the now iconic Aalto vase was first presented at the Paris World Exhibition. With this mysterious form he made a revolutionary statement against industrial production that failed to meet human needs. The Iittala design philosophy defines the principles behind the product development. These principles include, in addition to pure functionalism, the qualities of essentialism and emotionalism, which ensures that all objects are both highly usable and that their design will remain relevant in the long-term.