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How Posters Work

How Posters Work


by Caitlin Condell 

How Posters Work is more than a standard exhibition catalogue. Conceived as a useful and illuminating primer in visual thinking, it explores principles of design through a range of historical and contemporary works, uncovering ideas relevant not just to the design of posters but to 2D design more generally. How Posters Work has a unique focus on visual language. Rather than provide a history of the genre or a compilation of collectibles, the book is organised around active design principles. Illustrated with over 150 works from the collection of Cooper Hewitt, Smithsonian Design Museum, How Posters Work provides a stunning education in seeing and making, demonstrating how some of the world's most creative designers have mobilised principles of layout, composition, psychology, and rhetoric to produce powerful acts of visual communication. 

224 pages 


Dimensions (mm): 318 x 229

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